As graphic designers we have to present, sooner or later, our projects to our clients. Sometimes the presentation is easier, sometimes not so much. Anyway, we always have to convince them that our proposal really fits their needs. All requirements are satisfied, the proposal includes everything they asked us in their brief, so they can give us their approval. By using a mock-up our proposal can be more impressive and – most important – our client can better understand the final result. So that’s why I love using mock-ups.